Brelsen
Timeless Luxury. Modern Profits.
6-year established direct-to-consumer pocket watch brand featured in GQ, Vogue, Esquire, The Rake, and Gear Patrol.
Investment Opportunity
$232K
Trailing 12-Month Net Profit
October 2024 – September 2025
35.8%
Net Profit Margin
Industry-leading profitability
$263.7k
Acquisition Price
Only 1.14× annual profit multiple
88%
Year 1 Cash Return
Immediate profitability from day one
A rare opportunity to acquire a turnkey, branded luxury goods business generating $200K–$285K net profit annually with only 10–15 hours per week owner involvement.
The Brand Story
Brelsen is the modern gentleman's pocket watch brand — positioned as the "accessible luxury" heirloom piece.
  • Mechanical & quartz skeleton pocket watches ($149–$399)
  • Vintage-inspired designs with Swiss movements
  • 6+ years of 5-star reviews and organic press
  • Trademarked name with professional photography
This is not another dropship store — this is a real brand people are proud to own.
Business Overview
Brelsen LLC is a well-established eCommerce business specializing in luxury pocket watches and jewellery, operating through its direct-to-consumer websites and major online marketplaces. Known for unique designs and quality craftsmanship, Brelsen has cultivated a loyal customer base and garnered features in prestigious publications like GQ and Vogue, solidifying its brand recognition in the niche luxury market.
The business maintains a robust multi-channel presence, ensuring broad market reach and diversified revenue streams.
This customer-centric approach, combined with efficient multi-channel operations, positions Brelsen for continued growth and expansion opportunities.
Reason for Selling
The current owner seeks to transition the business to someone with the expertise to drive growth and unlock new opportunities, such as expanding the brand's marketing efforts and exploring new revenue streams.
Operations Overview
Strategic Supplier Relationships
Brelsen collaborates with two trusted suppliers—one for products and one for packaging—both reliable partners for over three years.
Efficient Global Fulfillment
A dedicated 3PL provider integrates with Shopify, handling order fulfillment from local warehouses or the main China hub. Domestic repackaging ensures prompt 3–6 business day delivery.
Lean Owner Commitment
The current owner spends approximately 10 hours per week on essential tasks, including digital marketing oversight, inventory management, and customer support.
Just-in-Time Inventory
The 3PL monitors stock levels and advises on reorder timing, maintaining a 'just-in-time' inventory model with a one-month production lead time.
Customer Endorsements
Trustpilot Reviews
Our commitment to quality and customer satisfaction is reflected in our consistently high ratings and glowing reviews. With thousands of 5-star reviews, Brelsen has built a strong reputation as a trusted provider of luxury timepieces.
"Absolutely delighted"
The craftsmanship is top-notch, and it keeps perfect time. It arrived beautifully packaged, adding to the luxury experience. Highly recommend Brelsen for anyone looking for a unique and elegant timepiece.
— Elias, Trustpilot
"Exceeded all expectations"
The pocket watch I ordered from Brelsen exceeded all my expectations. The detail on the skeleton movement is incredible, and it feels very solid and well-made. A true conversation starter!
— Matthew, Trustpilot
"Fantastic customer service!"
I had a query about my order, and the team was incredibly helpful and responsive. The watch itself is gorgeous and arrived quicker than expected. Will definitely be a returning customer.
— Sophie G., Trustpilot
"Outstanding quality"
Bought this as a gift for my husband, and he absolutely loves it! The quality is outstanding, and it looks even better in person. He gets compliments on it all the time.
— David L., Trustpilot
"Seamless experience"
From browsing the website to receiving my watch, the experience was seamless. The website is easy to navigate, and the product descriptions are accurate. The watch arrived perfectly, and I'm thrilled.
— Jessica W., Trustpilot
"Impressive value"
For an 'accessible luxury' brand, the quality is far above what I anticipated. It's a stylish accessory that adds a touch of class to any outfit and looks much more expensive.
— Alex P., Trustpilot
View All Reviews on Trustpilot
Proven Financial Track Record
Verified Profit & Loss showing consistent 30–39% net margins across 4 years:
→ Last 36 months average net profit = $231,861/year
→ Trailing 12-month net profit ≈ $232,000 (conservative)
→ 2022 peak shows clear path back to $280K+ profit with modest ad spend increase
Diversified Sales Channels
Shopify Direct
70–75% of revenue
4.9-star rating, clean store with no policy violations
Amazon US/UK
20–25% of revenue
Brand Registry approved, excellent standing
Etsy
5–8% of revenue
Consistent supplemental channel
Scalable Marketing Engine
Google Ads
ROAS 2.5–3.5× with proven campaigns
SEO Dominance
Ranking #1–3 for "luxury pocket watch" and key terms
Email/SMS
18K+ list with 35–40% open rates
Organic Press
Zero-cost credibility from top publications
Current spend: $18–$25K/month → $50–$65K revenue. Increase to $35K/month = realistic path to $800K–$1M revenue & $300K+ profit.
Social Media & Email Reach
Brelsen maintains a strong digital presence across various platforms, cultivating a engaged audience that contributes to brand visibility and direct sales.
1
Facebook
933 Followers
2
Instagram
9,628 Followers
3
X (Twitter)
29 Followers
4
YouTube
55 Subscribers
5
Email List
22,843 Subscribers
Our email subscriber list leads the way with over 22,000 engaged contacts, showcasing a highly effective direct marketing channel. Instagram is a significant social media channel with nearly 10,000 followers, while Facebook provides a smaller but dedicated community. Platforms like X and YouTube represent areas for potential growth and targeted content strategies.

Truly Turnkey Operations

10–15 Hours/Week Minimal owner involvement required Outsourced Support VA handles customer service ($600/month) US & UK 3PL Inventory managed with 15–20 day buffer Complete SOPs Everything documented and ready What's Included brelsen.com domain + Shopify store Amazon US/UK seller accounts Etsy store Inventory at cost (~$45–$50K value) Supplier introductions & relationships Email list, social accounts, design files Ad accounts with proven campaigns 90-day transition support Run this from a laptop anywhere in the world.

You Are Stealing This
Recent comparable sales on Flippa, Empire Flippers, and Quiet Light:
Brelsen at $263,713
$232K T12M profit = 1.14× multiple ($263,713 ÷ $232,000)
69% discount to market
Growth Levers & Next Steps
Low-Hanging Fruit
01
Increase Ad Spend
+$10–15K/month → +$150–$200K revenue immediately
02
Launch New Collections
Already designed and ready to go
03
Expand Product Line
Women's pocket watches / nurse watches (huge untapped market)
04
Add Subscription Model
"Watch of the month" or engraving upsell
05
Amazon FBA Rollout
Currently FBM only — massive opportunity
06
TikTok & YouTube
Zero presence = untapped viral potential

Conservative Year 1 projection: $300–$350K net profit under new ownership
The Deal
Acquisition Price
$263,713
$213,713 wire or escrow + inventory at cost
Full training & 90 days support included
SBA loan eligible (10% down possible)
Year 1 Cash Flow Forecast (Conservative)
Revenue: $700K | Net Profit: $260K
98.6% cash-on-cash return
Year 2 realistic: $350K+ profit → 116%+ return
Contact
Matthew Clark
Email: matthew@cobuysell.com
Phone: 585-577-7109
This deal will not last the week. Serious inquiries only.

Disclaimer: The financial projections and forecasts presented are forward-looking statements based on current expectations and assumptions. They are not guarantees of future performance and involve risks and uncertainties that could cause actual results to differ materially. We recommend independent due diligence.